Jamie Vardy is taking on a new role away from the pitch, agreeing to front live coverage of German top-flight football on YouTube throughout the upcoming season.
The 39-year-old former Leicester City and England striker will present broadcasts for seven Bundesliga fixtures via his YouTube channel, "Jamie Vardy's Having a Party." The venture stems from an agreement with Bundesliga Media and covers seven Friday night matches across the campaign.
The series begins this weekend with the season's opening fixture, which pits Bayern Munich, featuring Harry Kane, against Stuttgart.
Rick Murray, chief executive of Workerbee — a company within the media and entertainment group behind the production — explained the thinking behind bringing Vardy into the broadcast fold. "Fans don't just want to watch football anymore, they want to experience it with the people they already know and trust," Murray said. He added that Vardy's established following gives the project a head start, noting: "Jamy has built an incredible community around the podcast, and thanks to our Bundesliga partnership, we can bring that audience closer to some seriously big games."
The move comes as part of a broader push by Bundesliga Media to expand its presence on YouTube. Alongside the new deal with Vardy, the organization has also renewed its partnership with the channel That's Football, hosted by Mark Goldbridge. Reflecting on the response to last season's coverage, Goldbridge said: "The reaction from our community last year was incredible – the fans couldn't get enough of the atmosphere, the top-tier football, and live watch-alongs."
For Vardy, the broadcasting role arrives at a time when he finds himself without a club. He departed Italian side Cremonese after his contract expired at the end of last season, bringing to a close a brief spell in Serie A. During that single season abroad, Vardy scored seven goals in 29 appearances, but could not prevent Cremonese from being relegated from Italy's top division.
That spell in Italy followed his departure from Leicester City in 2025, ending a remarkable 13-year association with the club that defined his career. Vardy remains one of the most recognizable figures in recent English football history, largely due to his instrumental role in Leicester's stunning 2016 Premier League title triumph — one of the sport's most celebrated underdog stories.
The striker also featured prominently as Leicester lifted the FA Cup in 2021, defeating Chelsea in the final at Wembley. However, the club's fortunes have since taken a dramatic downturn. Leicester were relegated from the Premier League in 2023, and although Vardy helped the side secure an immediate return to the top flight, the Foxes have since suffered back-to-back relegations. The club now competes in League One under new manager Russell Martin.
On the international stage, Vardy earned 26 caps for England, representing his country at Euro 2016 and the 2018 World Cup in Russia.
With his playing future uncertain, Vardy's new venture into Bundesliga broadcasting offers him a fresh way to remain connected to the game while building on the popularity of his podcast-turned-media brand.
Based on reporting from Independent (football).